BST AXN (pronounced “Best Action”) Launches as a 1:15 Scale Action Figure Disruptor

Collectibles Company The Loyal Subjects™ Creates a Product Line Boasting the Best Scale, Best Features, Best Assortment and Best Quality at the Best Price!

Collectibles Company The Loyal Subjects™ Creates a Product Line Boasting the Best Scale, Best Features, Best Assortment and Best Quality at the Best Price!

LOS ANGELES, Calif. – (October 21, 2020) – The Loyal Subjects™ (TLS) – a collectibles company known for selling millions of Action Vinyls™, its 3” stylized action figure hybrids – has introduced a new format in one of the most storied categories in toys: Action Figures.

The new BST AXN™ 1:15 scale Action Figures from TLS are hyper-poseable with up to 31 points of articulation using a modern armature system which brings the figures closer to life, killer paint details, super character likeness, interchangeable hands, multiple accessories, and great sculpt details, all at a super affordable price point of $15.99 SRP! With its amazing assortment and variety, BST AXN™ is the ultimate Action Figure mashup, representing everything from Anime, to Action/Adventure, to Sci-Fi, to Movies/TV/Cartoons, to Nostalgia.

Said TLS Founder and CEO Jonathan Cathey, “There isn’t a rock that hasn’t been lifted, not a single detail left unchecked, BST AXN has it all! Spanning favorite properties, BST AXN is the comfort food for all action figure enthusiasts. For young and old, not a fan left behind!”

While the industry split the category in two directions: boys toys – dull on details, washed out sculpt features, decals for deco – and large scale figures – clunky, overpriced large scale dust collectors with a financial commitment that is the bane of wives and girlfriends – The Loyal Subjects has created the secret sauce which everyone from all collector corners can embrace! Say “So long” to the large plastic door jams cluttering up the shelves, say “So long” to spending $70.00+ for a piece of your childhood memories, say “So long” to the lame “beat-‘em-up-in-the-backyard” cheap plastic batons, and say “Hello” to BST AXN™ – playable, poseable, high quality, detailed, uniform, all at a 5” size, and ONLY $15.99!

The first BST AXN™ roll out is in the Entertainment Section at Walmart, available now! Included in the set are an Anime assortment of Fullmetal Alchemist™ (Edward Elric™and Alphonse Elric™), Cowboy Bebop™ (Spike Spiegel™ and Vicious™), Naruto Shippuden™ (Kakashi Hatake™, and Naruto Uzumaki™). Following in October will be The Demon® (Gene Simmons, KISS), Angus Young (AC/DC™) and Slash™ (Guns N’ Roses) in the Music Section, and Gandalf the Grey™, Napoleon Dynamite™, and Lightning from Big Trouble in Little China™ in Entertainment! With other launch partners including Hot Topic, GameStop, Diamond Comic Distributors, and TLS international distributors (all available in November), and Target (available in April 2021), this undoubtedly is going to be a BST AXNTM Holiday!

On the horizon are 1:15 scale The Spaceman® (Ace Frehley, KISS), Sauron™ (Lord of the Rings™), GizmoTM and Stripe™ (Gremlins™), Teenage Mutant Ninja Turtles™, Avatar: The Last Airbender™, Buffy™ and Angel™ (Buffy the Vampire Slayer™, Rock LeeTM and Sasuke Uchiha™ (Naruto Shippuden™), Death Note™, Starship Troopers™, Ozzy Osbourne™, and more! All with killer sculpt details, tons of playability, tons of poseability, “swap-out” heads and hands, killer accessories, BST AXNTM insignia stands, and a secret BST AXN™ sticker included in every box!

Just look for the Killer B’s! BST AXN, BST FEATURES, BST ARTICULATION and BST ASSORTMENT, undoubtedly ALL for the BST PRICE! Taking over the Action Figure game, one peg at a time!

All trademarks are the property of their respective owners.

For international customers, please check with the following distributors for information, availability and updates:

Australia/New Zealand: China: ToyCity

About The Loyal Subjects

Born in 2009, The Loyal Subjects™ (TLS) is a Creative House that has infused collectible toys with art, quality, nuances, details and value. For more information on The Loyal Subjects please visit

For More Information Please Contact: 213-744-1258

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Instagram: @TheLoyalSubjects
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