All-new collectible series celebrating the 40th anniversary of the hit toy line set to launch summer 2025!

 

LOS ANGELES, Calif. (Feb. 19, 2025) – The Loyal Subjects (TLS), a leading brand known for creating high-quality toys and collectibles based on iconic pop culture licenses, has done it again—this time in collaboration with leading games, IP and toy company Hasbro. TLS is launching a fleet of collectible action figures and vehicles inspired by the iconic 1985 franchise, M.A.S.K., set to debut Summer 2025. With fandoms already buzzing about this retro revival, TLS is ready to bring this ‘80s classic back to life in time for the brand’s 40th anniversary!

“We’re so pumped to finally reveal our initial M.A.S.K. collection! We’ve put a lot of love into making sure these toys stay true to the original while bringing that classic magic into the modern day,” said Jonathan Cathey, CEO and Founder of The Loyal Subjects. “Fans are going to love the attention to detail and high quality, including the conversions to battle modes!”

Throughout the mid-80s, the M.A.S.K. (Mobile Armored Strike Kommand) television series wowed audiences with 75 action-packed episodes following the namesake special task force led by Matt Tracker as it battled V.E.N.O.M. (Vicious Evil Network of Mayhem). The Loyal Subjects and Hasbro are celebrating the 40th anniversary of M.A.S.K. with a collectible toy line that captures everything that made M.A.S.K. such a legendary, pop culture-defining franchise. 

Leading the rollout, fans can look forward to the ultimate M.A.S.K. Mobile Defense Unit (MDU).

Image courtesy of The Loyal Subjects.

This exciting release will include the iconic big rig truck, capable of converting into a force to be reckoned with! The push of a button reveals special features such as smoke stack cannons and a command center missile, plus action figures of leaders Matt Trakker and Bruce Sato, making this a top of the wish list item for fans to collect and display while also offering plenty of interactive elements for imaginative play.

The M.A.S.K. MDU and other toys in the premiere wave will honor the original releases with consumer applied labels and classic inspired packaging, along with several modern enhancements.  To celebrate the 40th properly, additional play and display elements including increased figure pose-ability and joints, foot pegs on the vehicles and the inclusion of blast effects, are sure to mobilize fans to get their hands on the new sets.  

The premiere wave will include the MDU, Condor, Thunderhawk and the villainous High Tech Helicopter. Each will be paired with their action figure along with unique enhancements and projectile features.

The TLS M.A.S.K. premiere wave will be available for pre-order initially in partnership with BigBadToyStore starting July 1st, 2025. Expanded distribution will begin September 2nd, 2025, in the US and internationally.  

Stay on the lookout for more from TLS’ M.A.S.K. line as more features and details of each toy will be revealed up to the launch on July 1st, 2025!  

 

About The Loyal Subjects

Born in 2009, The Loyal Subjects™ (TLS) is a Brand, a Manufacture, a Creator, and a Distributor of undeniably great toys, and collectibles; i.e. a Creative House that has infused collectible toys with art, quality, nuances, details and value. For more information on The Loyal Subjects please visit TheLoyalSubjects.com.

Follow along on The Loyal Subjects’ social media channels:

Instagram: @TheLoyalSubjects 

Facebook: @TheLoyalSubjectsCo

Media contact: Jamie Voisin | Beacon Communications | jvoisin@beaconmediagrp.com

About Hasbro

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 100 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.  

 

Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. 

 

For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.